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markaddison2

Name:	markaddison2
Score:	1,400
Last Seen:	7 days, 20 hours, 10 minutes ago
Member Since:	22 March, 2010

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How times have changed

posted by

markaddison2 13 days, 16 hours, 19 minutes ago

Looking back several years, there was a period when search engine optimization was not as complex a discipline as it is currently. The major search engines were once less strict when it came to link acquisition and keyword usage, for example. (more)

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Stop the robots

posted by

markaddison2 40 days, 21 hours, 46 minutes ago

Search engine optimisation has to adapt to innovation in the ‘search world’ all the time. We are witnessing what amounts to a perpetual revolution. DIY SEO cannot expect to succeed in this complex and changing context. The truth of this can be illustrated by referring to the ongoing development of mobile search. (more)

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tags: google and seo, mobile search engine optmization, seo campaigns, seo traffic

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Keep focused on SEO goals

posted by

markaddison2 41 days, 16 hours, 9 minutes ago

A search engine optimisation campaign can be a protracted affair. Both client and SEO company often have to deal with ups and downs along the way. Sometimes practitioners get distracted by technical matters, while on occasion clients become too interested in rankings when traffic matters more. (more)

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tags: seo company, seo keywords, seo links, seo specialists

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Dealing with traffic: the two stage solution

posted by

markaddison2 50 days, 21 hours, 33 minutes ago

Dealing with traffic: the two stage solution

While some people may believe that search engine optimisation is all about the competitive battle for a better position in the search engine results pages, it is actually the case that there is a lot more to do. Too narrow a conception of SEO can lead to underperformance for an online firm. (more)

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tags: Leicester Hotel

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The importance of Facebook

posted by

markaddison2 51 days, 21 hours, 50 minutes ago

There has recently been some media interest in some people being concerned about privacy issues on Facebook. However, research has indicated just how important Facebook is becoming to the way millions of us live. (more)

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tags: Facebook, seo campaigns

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Choosing a SEO company for your online marketing

posted by

markaddison2 63 days, 14 hours, 14 minutes ago

Choosing a SEO company for your online marketing

A lot of companies nowadays choose to employ or hire a marketing or media agency to conduct all their advertising and marketing strategies. Whereas a traditional media agency would have previously planned areas such as press, television and radio, the majority have now expanded their areas of expertise to online and digital marketing. (more)

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tags: Online Marketing, seo company, seo links, seo services

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Promoted Tweets: possible SMM implications

posted by

markaddison2 63 days, 22 hours, 59 minutes ago

Promoted Tweets: possible SMM implications

The complex world of social media marketing is in constant flux. An example of this is the remarkable internationalisation of Facebook and Twitter. However, new innovations to existing social media networking sites can be highly relevant to ongoing campaigns. This is because more effective ways of accessing the huge audiences are at an absolute premium and so monitoring the changes and responding to them is of the utmost importance. So when something fresh comes over the horizon, research, crosschecking,... (more)

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tags: seo keywords, SMO, Social Media Marketing

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SEO that takes a tip from the press

published 68 days, 23 hours, 44 minutes ago posted by

markaddison2 70 days, 21 hours, 19 minutes ago

It is the case that many newspapers are in severe financial trouble. They have been hit hard by the global economic downturn, the rise of the net and by their failure to adjust to new consumer wants. It is common these days to consider that many British newspapers are not in touch with their readers. (more)

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tags: search engine optimization, SEO Company NYC

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Article submissions: a link building strategy considered

posted by

markaddison2 71 days, 15 hours, 7 minutes ago

Article submissions: a link building strategy considered

Link building strategies are a complicated area of SEO to get right. Purchasing links can get a site into trouble with the search engines, but acquiring links in other ways can be a time-consuming activity. Link building services perceive that quality is better than quantity when it comes to links, but not all of them can deliver what their clients want. (more)

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tags: link building, Link Building strategies, White Hat SEO

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Reflections on the impact of the social media on communication

published 73 days, 20 hours, 29 minutes ago posted by

markaddison2 76 days, 18 hours, 11 minutes ago

Reflections on the impact of the social media on communication

It is useful to reflect on the way in which the new social media are changing the way users communicate, because it can give us clues about how best to exploit emergent opportunities for social media marketing. By examining how everyday oral and written communication is changing in the era of Facebook and Twitter, we can tailor our blogs and tweets accordingly. (more)

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tags: SMM, social media, Social Media Marketing, Social Media Optimization

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Can a tip from the traditional media help with link bait?

published 76 days, 23 hours, 41 minutes ago posted by

markaddison2 77 days, 12 hours, 32 minutes ago

Can a tip from the traditional media help with link bait?

The production of effective link bait is commonly acknowledged to be far from straightforward. In fact, link building strategies as a whole can be seen as difficult territory. Using high quality link building services makes sense, but it is instructive for everyone to consider various ways of attracting the right quality of inbound links to a site. (more)

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tags: link building, Link Building strategies, seo ideas

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Collaborative SEO is a winner

posted by

markaddison2 86 days, 8 hours, 34 minutes ago

In many walks of life, a team approach is vital to achieve sustained success. Inspirational individuals can make a great difference to the performance of a group, but for various reasons they will not always deliver the goods at the same exemplary level. When they are absent or below par, the rest of the team has to raise its game so that nobody notices the difference. This is easier said than done, but it is imperative to put the theory into practice when it comes to search engine optimization. (more)

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tags: search engine optimization, seo companies, seo services, SEO Strategy

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The Effectiveness Of URL Shortening For SMM

published 89 days, 8 hours, 43 minutes ago posted by

markaddison2 89 days, 18 hours, 51 minutes ago

The Effectiveness Of URL Shortening For SMM

URL shortening is not a new thing and has been used in the past to get a company’s URL link into a smaller space and make it more accessible. Previously a lot of companies have used online services for shortening company URL’s effectively, however these services seemed to disappear for a while as they were not really something which was in high demand. Over the past few years however, the increase in microblogging and social media marketing has resulted in the shortening of URL’s becoming popular again, ... (more)

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tags: SMM, Social Media Marketing, url shortening

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Are Personalised Searches Effective?

posted by

markaddison2 97 days, 17 hours, 33 minutes ago

As search engines become more sophisticated and look to provide a more accurate set of search results for users, the results pages within these search engines are becoming increasingly more complex. Both Google and Bing offer personalised search results and have done for a while. (more)

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tags: personalised search, personalised seo

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A Revamp In Your Relevance

posted by

markaddison2 98 days, 9 hours, 6 minutes ago

We all know the golden rule when it comes to web content and keywords is that relevance is king. Anybody researching search engine optimisation tools or hiring SEO services will no doubt have had the word ‘relevance’ drilled into their brains from day one. (more)

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tags: ethics of seo

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The Detection Of Dubious Link Building Strategies

posted by

markaddison2 105 days, 13 hours, 46 minutes ago

The Detection Of Dubious Link Building Strategies

SEO link building is rarely a straightforward matter. Although the pursuit of links is central to a continuous campaign, the need to distinguish between quality and quantity can cause a few problems. These problems are exacerbated when there is pressure from a client to achieve swift results from search engine optimisation. (more)

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tags: Link Building strategies, search engine optimisation

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Enhancing Your Online Marketing With Other Media

posted by

markaddison2 120 days, 18 hours, 17 minutes ago

Enhancing Your Online Marketing With Other Media

There is no mistaking the importance of marketing your company online and getting your website out there. Search engine optimization services go above and beyond nowadays to market your website and not only get it a higher ranking, but also ensure that visitors to your site can easily use it and are more likely to stick around. (more)

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tags: online marketing strategy, SEO Strategy

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Monitoring Your Bounce Rates

posted by

markaddison2 120 days, 18 hours, 32 minutes ago

It is one thing driving traffic to our websites, however the key to a successful website is making it relevant to the visitor to ensure they get the information they were looking for and do not divert to a competitor’s site. (more)

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tags: bounce rates, seo and link building

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Maintaining Your High Search Ranking Position

posted by

markaddison2 120 days, 21 hours, 50 minutes ago

Maintaining Your High Search Ranking Position

Perhaps you hired an SEO company a while ago with a few clear objectives of increasing traffic to specific pages of your web site and increasing your search ranking position. Both objectives were achieved within a reasonable time frame and you are really pleased with what they produced and did for your website and your company as a whole. (more)

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tags: climbing up the serps, serp positions

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Monitoring The Effectiveness Of Your SMM Campaign

posted by

markaddison2 121 days, 12 hours, 40 minutes ago

Monitoring The Effectiveness Of Your SMM Campaign

Social media marketing requires a lot of dedication and patience. Creating suitable profiles and blogs, not to mention regular tweets or status updates which are both interesting and relevant to people is not always easy. It requires a lot of skill and can take time to get right, so not expecting the earth straight away is essential. (more)

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tags: SMM, SMO, Social Media Marketing

markaddison2

How times have changed

Stop the robots

Keep focused on SEO goals

Dealing with traffic: the two stage solution

The importance of Facebook

Choosing a SEO company for your online marketing

Promoted Tweets: possible SMM implications

SEO that takes a tip from the press

Article submissions: a link building strategy considered

Reflections on the impact of the social media on communication

Can a tip from the traditional media help with link bait?

Collaborative SEO is a winner

The Effectiveness Of URL Shortening For SMM

Are Personalised Searches Effective?

A Revamp In Your Relevance

The Detection Of Dubious Link Building Strategies

Enhancing Your Online Marketing With Other Media

Monitoring Your Bounce Rates

Maintaining Your High Search Ranking Position

Monitoring The Effectiveness Of Your SMM Campaign

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